What's in every report
- Executive summary — The session's overall theme and the handful of findings that actually matter — in a paragraph you can paste anywhere.
- Top themes — Open-text answers clustered into the patterns that genuinely came up, ranked by how often.
- Audience sentiment — How the room felt, question by question — positive, mixed, or negative — so you see where energy dropped.
- Suggested follow-ups — Concrete next actions you can drop straight into a recap, a lesson plan, or your next agenda.
Executive Summary
38 participants, one 45-minute session. The room is unusually self-aware about its skill gaps and highly willing to act — the strongest signal is demand for hands-on interview practice over more theory.
Themes
- 1
Probing past surface complaints is the dominant skill gap
Sixteen of 38 participants — a clear plurality — flagged this as the hardest step. The afternoon module on follow-up questioning should land on a receptive room.
“I can run the interview fine — I just freeze when someone gives a vague answer and I need to dig deeper.”
- 2
Confidence in distinguishing root cause from symptom is moderate (avg 2.9/5)
Below the 3.5 threshold, suggesting the room would benefit from a structured framework before the practice exercises rather than after.
- 3
Bias awareness is the rising secondary concern
'Biases' is the second-most-cited muddy concept (5 of 38) yet no one selected an interview-bias-related option in Q2 — there's a gap between what the room calls a biases problem and what they identify as a structural step. Worth a 5-minute interlude on confirmation bias before the afternoon module.
Sentiment
Engaged and self-aware. Average willingness to share takeaways with the team is 4.4/5 — the highest-rated dimension on the pre-workshop pulse.
Recommendations
- Open with a 10-minute Mom Test framing exercise — fourteen participants flagged it as the technique they most want to apply.
- Record one volunteer's interview and replay with the room to ground the leading-questions feedback in concrete examples.
- Re-run the same five questions at the very end of the afternoon block. The before/after delta on confidence is your proof the session landed — and it seeds the next cohort's prep with real numbers instead of a hunch.
- Share this AI insight report with participants — copy as markdown, download as PDF, or send the link via your existing channel — so they see their own input shaping the next session's design.
Question AI insight
You don't have to wait for the end. Open Question AI insight during the session to watch per-question themes and sentiment form as answers arrive — and adapt on the spot.
Which part of running user interviews feels hardest?
A clear plurality — 16 of 38 (42%) — name asking good follow-up questions as the hardest part, with telling root cause from symptom a notable second at 29%. Recruiting and staying neutral barely register, so the room is signalling it wants hands-on practice digging deeper, not interview logistics.
In a word or two, what makes interviews hard for you?
“I freeze the moment an answer gets vague.”
“I end up suggesting the answer myself.”
Open answers collapse into two recurring technique gaps: going deeper when a reply turns vague (14 mentions) and accidentally leading the respondent toward an answer (6). Both are coachable in a single live practice round — the language is self-critical, not resigned, so the room is ready to act on feedback.
Try next: “Tell me about the last time that happened.” — a non-leading opener that forces a concrete story.
Included on every plan
The full AI insight report, live insights, and Markdown / PDF export are free for everyone. The only difference between plans is how many sessions you run — your first five are free.
Frequently asked
Do I need to set anything up?
No. The report generates automatically when the session ends, from the answers your audience already gave.
Can I export it?
Yes — copy as Markdown or download as PDF, both free. Paste the themes straight into a recap, lesson plan, or investor update.
Does it work with a small audience?
Yes. Even with a handful of responses, the report surfaces themes worth discussing — you leave with a structured doc instead of a vague memory.
See what your audience is really saying
Free for five sessions, no card. The report writes itself.